2023 Toyota Prius near Chillicothe, OH

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Side exterior view of the 2023 Toyota prius

About the 2023 Toyota Prius

At Glockner Toyota, take a test drive of the Prius and experience the new changes. For 2023, the horsepower is upgraded to 196 hp. Inside, the stylish hatchback has a redesigned cabin for the driver, featuring larger screens, and available heated rear seats. Outside, the Prius has a wider stance and a low roofline, giving it a sporty look.

Technology Highlights

The Prius comes with standard driver-assistance technology. Several key features include lane-departure warning, lane-keeping assist, automatic high beams, automated emergency braking, and pedestrian detection. Depending on the model, there's an 8.0-inch or 12.3-inch touchscreen infotainment system, and also the Hey Toyota voice control system.

Infotainment center in the 2023 Toyota prius
Interior seating view in the 2023 Toyota prius

Design and Styling

The Prius offers three model choices. The base LE, the mid-range XLE, and the high-end Limited. The newly designed car is supported by a colorful palette featuring six complementary exterior colors. These include Cutting Edge, Guardian Gray, Midnight Black Metallic, Reservoir Blue, Supersonic Red, and Wind Chill Pearl.

Awards and Accolades

For 2021, the Toyota Prius Prime received a 5-Star Safety Rating from the National Highway Traffic Safety Administration. In 2022, the Toyota brand received the Best Resale Value Award from Kelley Blue Book. Toyota has also received Best Overall Truck Brand. In 2014, the Prius was named by IntelliChoice as a Lowest Operating Costs winner.

Rear exterior view of the 2023 Toyota prius

Shop the 2023 Toyota Prius Today!

* MSRP excludes the Delivery, Processing, and Handling Fee. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.